As you’re honing the great customer service skills that will make you and your business stand out, one to keep near the top of your list is also one of the easiest to practice: Be responsive. Customers who have become accustomed to the immediacy of the internet have little patience for companies or representatives who don’t respond quickly. Being responsive and accessible is key when you want to be known for excellent customer service.
Facebook is even awarding a "responsiveness badge" to businesses that have a response rate of 90% and a response time of 15 minutes over a seven-day period. To ensure that you and your team build responsiveness into your customer service strategy, make it a rule to respond to customers within a preset amount of time, say, no more than 2-4 hours.