Chicomm Blog

For companies looking to build their capacity for social media, customer service may be the best place to start in developing a strategy for social media success.

The answer to the question "what is good customer service?" used to involve very little technology: hiring people with people skills and having the policies to let them make customers happy were the keys to success and could allow a business to outperform the competition. 

But now, customers – in particular, Generation Y customers – are pushing companies to figure out how to win business by keeping people happy in the social media realm, especially given the potential for negative reviews to damage a business's reputation. As many as 60% of customers having a negatively perceived interaction with a company say they're likely to share their displeasure via social media, according to research by Millward Brown Digital. 

Measuring the right customer service metrics isn’t just a win for your customers, it will help you better train your staff, and help make your staff more efficient. As you’re prioritizing your factors for customer service success, keep these top three in mind to measure: how quickly your team is responding to customers, how efficiently they’re handling problems and how close they’re coming to creating the perfect customer experience.

To do that, you need metrics that will deliver the right information, preferably in real time, so you can spot trends and patterns and make staffing and training decisions quickly. Whether your team deals with external customers or colleagues who make use of your department’s services, measuring customer service success is a great way to hone your team’s customer service skills. 

If you feel like you’ve tried everything to improve your team’s customer service skills – jokes, threats and rewards – but nothing seems to be getting through to the members of your mobile staff, it may be time for some fresh customer service training ideas to get back on the right track.

Training isn’t a cure-all, but it is a great way to make sure everyone's hearing the same message at the same time. Your mobile staff may resist taking time away from their day jobs, but consider training an unmatched investment in customer satisfaction.

Have your team name all of their customers – internal and external.

The foundation of excellent customer service is great employees. You want customers to walk away from interactions with your staff feeling supported and satisfied enough to want to come back for more – and to send their friends and colleagues your way. So one great customer service skill is to hone your hiring process to find genuinely friendly and helpful people.

That all starts with a hiring process that focuses on both skillset and how well a prospective candidate’s personality aligns with your company’s customer-centric focus. To build a winning team, you need people who are both talented and can demonstrate a willingness to go the extra mile for your customers.

Customer service skills are probably the most important asset to front-line staff dealing with the public or clients. But customer service technology – and knowing how to use it – can be just as important as people skills.

The right communication technology can create a win for everyone involved – the business, the staff, and customers. On-site service staff equipped with lightweight, convenient radios can assist customers by having real-time communication with team members handling inventory, accounts, and other functions.

Buying the right devices isn't enough, though. Too often, businesses buy the right devices, hardware or software but don’t take the time for adequate instruction to unlock all of the technology’s benefits. Training is the easiest way to ensure that you’re putting technology to work to meet your customer service goals. While most modern radio solutions are pretty intuitive, it’s still a best practice to make sure staff know how to use them correctly and efficiently. If that’s not the case, it can impede staff confidence and ability to build trust with the customer.

"Most people do not listen with the intent to understand; they listen with the intent to reply," wrote Stephen R. Covey, author of the best-selling guide The 7 Habits of Highly Effective People. They're words to live by – and work by, if you're working or supervising in a customer service role.

Rather than just telling your customers what you offer and how you think it will help them, being willing and able to ask them what they need, listening to the answer and discussing how you can work together to meet those needs will set you apart from competitors, particularly those who talk more than they listen.

Listening carefully will give you insight into how customers are using your product or service and help you anticipate their needs in the future. And excellent customer service skills are all about not just meeting, but anticipating the customer's needs.

Nordstrom, the Seattle-based retailer with legendary customer service, is known for the effectiveness of its Employee Handbook and its “One Rule”: “Use good judgment in all situations.”

Nordstrom knows that hiring the right employees is the first step. Once that's in place, the company needs to give those employees the autonomy to create exceptional customer experiences in their own way. You can instill that sense of autonomy in employees by letting them know that you’re confident they’ll treat customers the way that they would want to be treated.

And it’s good to keep in mind that even the best customer service practitioners need resources for developing their customer service skills. If you’re looking for good customer service training ideas, have your staff pair off and role-play challenging customer service situations. Assign the one in the staff role to use just one rule in determining how to respond: use good judgment.

As you’re honing the great customer service skills that will make you and your business stand out, one to keep near the top of your list is also one of the easiest to practice: Be responsive. Customers who have become accustomed to the immediacy of the internet have little patience for companies or representatives who don’t respond quickly. Being responsive and accessible is key when you want to be known for excellent customer service.

Facebook is even awarding a "responsiveness badge" to businesses that have a response rate of 90% and a response time of 15 minutes over a seven-day period. To ensure that you and your team build responsiveness into your customer service strategy, make it a rule to respond to customers within a preset amount of time, say, no more than 2-4 hours.

While the healthcare industry refers to the people it serves as patients, the customer service mentality is key. When people feel they've gotten excellent customer service in healthcare systems, that often means they got excellent medical care.

At Chicago-based Presence Health system, Corporate Security Director Nick Kowal says the top customer service skills that set their health system apart are  addressing patient complaints quickly and being sensitive to their needs, from the time they’re admitted to after they return home.

Great customer service - in healthcare and in every industry - isn’t just about how you and your staff behave when things are going smoothly, it’s also about how you face challenges and complaints. Employees should acknowledge complaints immediately, keep customers frequently updated about the status of the issue and, perhaps most importantly, be empowered to resolve situations.

It's a question pondered by job seekers, trainees, and seasoned businesspeople alike—not to mention customers themselves: "What does customer service mean to you?"

At Chicago Communications, we're in a good position to define great customer service skills, because our clients work in some of the most high-pressure customer service situations: they're first responders, educators, manufacturers, hotel and hospital workers, and more.

For many of them, providing good customer service means making a critical difference when it matters most, whether they're saving a life, teaching a child to read, building a product that consumers can depend on, or providing a weary traveler with comfortable accommodations.