If you look at your smartphone right now, how customized is it to your liking as compared to when you took it out of the box? Chances are you have installed countless applications on your device, ranging from weather apps, sports news, games, and social media. The majority of these applications didn’t come out of the box with your phone, but now that you have them, your experience is more tailored.
This is exactly how it is with digital two-way radios, too. While the device itself is incredibly useful and powerful, technology today is not about a “one size fits all” approach. It is now about using powerful hardware and software to get the job done, but relying on custom applications to really streamline the process - and provide an even better user experience.
Even with the rate of which we all download and use mobile apps on our personal devices, there are many two-way radio users who simply turn on the radio and move forward without ever considering adding on an custom application or two. Again, two-way radios don’t need apps to be useful, but they need them to be customized.