Digital communication decisions often seem complicated. Technology is always changing, from hardware improvements to software updates to larger system overhauls. These changes often lead to misconceptions about digital communications technology - which can get in the way of your business or agency making the right decision about acquiring new technology or updating what you’ve got.
Being aware of these misconceptions can simplify your digital communications decisions and help you break down barriers to getting the technology your business or agency needs.
Here are 5 common misconceptions about digital communications technology:
Misconception #1: Cell phones are better than radios.
Some departments still rely on cell phones for their communication needs. Comparatively speaking, cell phones are not only less reliable, they’re potentially more expensive and even dangerous. The most efficient and effective communications strategies incorporate the use of digital two-way radios.
Here are just a few of the ways two-way radios are better than cell phones:
- Better call quality
- Noise-canceling technology
- More secure network
- More durable
- Longer battery life
Misconception #2: Renting is not an option.
There are definitely circumstances where renting two-way radios makes more sense than purchasing them. For example, if you were organizing an event such as a parade, festival, or concert, you and your team may only need the radios for a few days or weeks. It wouldn’t make the most practical sense to buy the radios, let them sit in storage for months on end, and then pull them out for a brief period of time.
If you are in a seasonal or project-based industry (like construction projects for rental properties), consider renting radios.
Misconception #3: We can deal with accessories later.
Think about your laptop right now – how important are things like your charger, mouse, and headphones? Without them, your laptop’s performance simply isn’t the same, and it may not even work at all.
Whether you decide to rent or own your radios, take the time to consider what types of accessories you will need, from charging stations for multiple radios to ear pieces and headsets. These accessories will help customize your communications experience just for you and your specific needs, and ensure you and your team can stay connected and efficient at all times.
Misconception #4: If our building has poor coverage, we just have to live with it.
When you’re experiencing a communication issue in your building, the resulting poor coverage can be frustrating and expensive. When you need to send data or have a voice call with a key member of your team, but one of you enters a dead zone, coverage can be interrupted or even lost, causing time and even safety issues.
This is most likely due to the signal outside of your building being obstructed by the building itself. In order to overcome this issue, you should consider bi-directional amplifiers.
Bi-directional amplifiers (BDAs) are antenna systems that are strategically placed in your building. After locating the signal you want more of, the BDA amplifies it and redistributes it throughout your building. You can learn all about it here.
Misconception #5: We can fix it in-house.
Having a trusted communications provider to partner with saves time and money. Your provider will be able to determine every element of a successful communications strategy that you and your unique situation require. While your team is the expert on your business and your facility, your provider has the benefit of lessons learned from a large number of clients that have faced the same challenges you’re facing. They can design a plan specifically for you and eliminate the trial and error that can slow down your productivity.