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Chicomm Blog

Top 10 Must-Follow Hospitality Social Media Accounts

Posted by Lisa MacGillivray on Tuesday, October 22, 2019

top-10-must-follow-hospitality-social-media-accountsHospitality social media accounts are up and running for all aspects of the industry, from consumer trends to innovation, technology and communications. There is no shortage of options for accounts to follow, like or connect with that provide the latest news, updates and forecasts.

Given how important communication in the hotel industry is, it’s key to stay on top of the latest technology offerings and how they’re being used. Hospitality social media can be a helpful tool for keeping a pulse on what’s new in technology and beyond.

Here are 10 must-follow hospitality social media accounts:

1. AHLA + Lodging Magazine 

The social media accounts for the American Hotel & Lodging Association are a great way to stay on top of the policy and legislative issues affecting the lodging industry, as well as mainstream media coverage of startups such as Airbnb.

Lodging Magazine is the organization’s official publication and has its own reach with separate social media accounts, including FacebookTwitterLinkedIn and Instagram.

2. Hospitality Net

From its home in The Netherlands, Hospitality Net provides “a daily feed of industry news, appointments, photos and opinion articles” to more than 25,500 Twitter followers. The social media content includes information on the data and analytics side of the industry, making their accounts a good option if you’re looking to beef up your knowledge in that area. Follow them on Facebook, Twitter, and LinkedIn.

3. Hospitality Technology Group

For help finding resources, helpful apps and relevant partners, these social media accounts are a good choice. Hospitality Technology has content aimed at both hotels and restaurants, covering the whole spectrum of operations, from kitchens to marketing. Follow them on Facebook.

4. Hotel News Now

This media outlet’s social media accounts stay true to their mission of providing “vital information for hotel decision makers.” With coverage of everything from electoral politics, to industry mergers and acquisitions, to conferences, their accounts will keep followers in the know. Find them on Facebook and Twitter.

5. Hotel Online

This business-to-business news source bills itself as the news aggregate for the hotel industry, and the industry’s must-read daily news source for everything hotel curated for busy professionals. Follow Hotel Online on Twitter, LinkedIn, and Instagram.

6. Hotel Tech News

If you’re looking for someone to curate all the technology news about the hotel sector into one feed, this is the Twitter account for you. It has links to interviews and articles about the industry from a diversity of sources all over the world.

7. htng (Hotel Technology Next Generation)

htng bills itself as the trade association where “hotel technology professionals collaborate for the greater good of the industry.” Its accounts are a must for keeping track of industry influencers and events in the U.S. and abroad. Follow them on Facebook and Twitter.

8. Hospitality Upgrade

This is great source for hoteliers looking for information on the latest technology software and hardware solutions on the market. The organization provides information on industry trends and the latest tools and products. They also offer in-depth analyses by leading hospitality consultants, insider news and gossip. Follow them on Facebook, Twitter, and LinkedIn.

9. Motorola Solutions

While not strictly hospitality social media, the Motorola Solutions accounts offer a smart way to keep an eye on general communications technology trends for security and public safety. Its teams attend conferences and trade shows all over the country and post videos, information and insights from each – the next best thing to being there. Follow them on Facebook, Twitter, and LinkedIn.

10. Skift

With nearly 460,000 followers on LinkedIn, 83,000 followers on Twitter and 44,000 Likes on Facebook, Skift earns its self-professed definition as “the largest industry intelligence platform providing media, insights and marketing to key sectors of travel.” Its social media accounts are an easily digestible way to access the information the company continually gathers about the travel industry.

To provide superior hospitality social media can be a valuable resource. For more information about improving operations, download our free Hospitality Communications Guide.

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